|

Initial Costs for Project
| Task Name |
Fixed Cost |
Fixed Cost Accrual |
Total Cost |
Baseline |
Variance |
Actual |
Remaining |
| Everyone |
$2,500 |
Prorated |
$3,060 |
$3,340 |
($280) |
$0 |
$3,060 |
| Artwork submitted |
$6,500 |
Prorated |
$6,500 |
$3,900 |
$2,600 |
$0 |
$6,500 |
| Artwork evaluated |
$1,500 |
Prorated |
$2,340 |
$1,400 |
$940 |
$0 |
$2,340 |
| Artwork to Principals |
$0 |
Prorated |
$800 |
$6,000 |
($5,200) |
$0 |
$800 |
| First Ad & Intervirews NY Times |
$7,500 |
Prorated |
$7,500 |
$6,060 |
$1,440 |
$0 |
$7,500 |
| First Focus Group setups NYC |
$5,500 |
Prorated |
$7,180 |
$3,340 |
$3,840 |
$0 |
$7,180 |
| First Samplings NYC |
$7,500 |
Prorated |
$7,900 |
$4,100 |
$3,800 |
$0 |
$7,900 |
| Large Ad Campaign / Consumers |
$7,800 |
Prorated |
$8,800 |
$8,400 |
$400 |
$0 |
$8,800 |
| Major NYC Rollout |
$12,500 |
Prorated |
$12,500 |
$12,300 |
$200 |
$0 |
$12,500 |
| First Ad & Intervirews Balt Sun |
$6,500 |
Prorated |
$6,780 |
$5,060 |
$1,720 |
$0 |
$6,780 |
| First Samplings Baltimore |
$5,600 |
Prorated |
$5,600 |
$3,900 |
$1,700 |
$0 |
$5,600 |
| Large Ad Campaign / Consumers |
$7,800 |
Prorated |
$8,360 |
$8,360 |
$0 |
$0 |
$8,360 |
| Major Baltimore Rollout |
$15,550 |
Prorated |
$15,550 |
$4,700 |
$10,850 |
$0 |
$15,550 |
| First Ad & Intervirews Atlanta J&C |
$6,500 |
Prorated |
$7,100 |
$6,200 |
$900 |
$0 |
$7,100 |
| First Samplings Atlanta |
$6,500 |
Prorated |
$7,300 |
$3,100 |
$4,200 |
$0 |
$7,300 |
| Major Atlanta Rollout |
$16,000 |
Prorated |
$16,000 |
$9,940 |
$6,060 |
$0 |
$16,000 |
| Planning & Evaluative Mtg |
$2,500 |
Prorated |
$3,620 |
$3,340 |
$280 |
$0 |
$3,620 |
|
|
|
|
|
|
|
$126,890 |
|